Last weekend, Shanghai Zhongqiao Vocational and Technical University brought its entire freshmen orientation “to the cloud”! For the first time, the university adopted panoramic livestreaming, broadcasting continuously for nearly 15 hours over two days. The result was phenomenal—nearly 150,000 views and over 200,000 likes.
This was more than just an orientation—it became a “cloud-based opening ceremony” that went viral among freshmen and their parents. According to university statistics, over 3,000 new students registered during the first two days, alongside more than 4,000 returning students, creating a truly spectacular scene.
So, what made this livestream so engaging? The answer lies in the details carefully orchestrated behind the scenes. Every smooth transition and every moment of warmth on screen reflected weeks of meticulous preparation by the university.
Preparation Ahead of Time
Before sunrise, staff members and enthusiastic student volunteers were already in position. In the days leading up to the event, the university had shared parking guides with families and invited local traffic police to help maintain smooth flow around campus entrances, ensuring a safe and orderly experience.
One-Stop Services
From clear signage and seamless shuttle services to policy consultation desks and a special “green channel” for students with special needs, every step of the registration process was designed to be efficient, welcoming, and student-centered. These thoughtful arrangements allowed the 150,000 online viewers to witness an orientation that was not only well-organized and efficient, but also filled with care and warmth.
A Campus “Unboxing Vlog”
The livestream was perhaps most memorable for its format: a super-extended “unboxing vlog” that gave nearly 150,000 viewers an immersive preview of campus life. Highlights included demonstrations of each school’s strengths—from cutting-edge technology and cultural heritage preservation to business innovation—as well as virtual tours of smart dormitories, dining halls, and sports facilities. These experiences helped freshmen and their families feel at home even before stepping foot on campus, easing anxieties and building anticipation for the semester ahead.
The 150,000 views and 200,000 likes are more than numbers—they represent 150,000 instances of reassurance and excitement inspired by the university’s thoughtful preparations.
This successful livestream was not only a technological innovation, but also a perfect embodiment of the university’s “student-centered” philosophy. By breaking the boundaries of time and space, it gave freshmen their very first encounter with the university in a way that was transparent, confident, and full of warmth.
The livestream may have concluded, but the story of the Class of 2025 is just beginning. As the university proudly declares: “Hello, New Students!” This spectacular cloud-based orientation marks the start of an unforgettable journey for every new Zhongqiao student.
