INTRODUCTION
This major is dedicated to cultivating high-level technical and skilled talents engaged in digital business management and consulting services for enterprises. Graduates aim at positions in digital management, supply chain management, and internet marketing in the entire industry, as well as high-level technical and skilled talents engaged in enterprise digital operation and management, enterprise digital management consulting services.
TEACHING OBJECTIVES
We train high-quality skilled talents with the following qualities:
- a considerable level of scientific and cultural literacy
- good humanistic literacy
- professional ethics
- a spirit of striving for excellence as craftsmen
- a certain international perspective
- the ability to analyze big data and solve practical problems in enterprise information management
- be competent in executing management business
- solving complex problems, and conducting complex operations in a digital environment
- a certain level of innovation and entrepreneurship ability
- strong employment ability
- sustainable development ability
CURRICULUM
FOUNDATION THEORY
- Principles of Management
- Principles of Economics
- Economic Mathematics
- Statistics
MANAGEMENT
- Economic Law
- Fundamentals of Accounting
- Financial Data Management
- Digital Management Accounting
- Digital Supply Chain Management
TECHNOLOGY
- Digital Operations Technology
- Fundamentals of Artificial Intelligence Applications
- Big Data Analysis Technology (Python)
- Internet of Things Technology Applications
PRACTICE
- Human Resources Digital Services (HRSSC)
- Digital Marketing
- Digital Quality Management Systems and Applications Enterprise management system analysis and design
- Business data analysis and application, etc
DEGREE TO BE CONFERRED
Bachelor of Science in Management
PROFESSIONAL CERTIFICATES
- Economics Professional Qualification
- Human Resources Digital Management Skill Certificate (Intermediate)
- E-commerce Data Analysis Skill Certificate (Junior, Intermediate)
- Enterprise Management Consulting Skill Certificate (Junior, Intermediate)
CAREER PROSPECTS
Positions like department manager or supervisor, public relations manager, market manager, channel manager, product/brand manager, market planning, market analysis, accounting, and human resource management.