INTRODUCTION
The major of All-media E-commerce Operation is the first undergraduate program of higher vocational education in China. It meets the needs of digital economy industry and focuses on new media. It attaches great importance to practical teaching and integrates“Teaching, learning and practicing”and connects lines into pieces. It establishes the school-enterprise cooperative education alliance and the practice teaching bases inside and outside the school. It has 50 Long-term partners, including E-commerce enterprises, new media enterprises, MCN organizations and other units to provide stable training bases for the students.
TEACHING OBJECTIVES
We train high-quality skilled talents with the following qualities:
- International vision
- Systematic knowledge in mathematics, business administration and economics
- Professional knowledge of marketing, E-commerce and all-media E-commerce Operations
- Strong abilities of analysis and big data analysis with high level computer skills
- Strong practical abilities of All-media E-commerce channel promotion, content planning and operation, customer development and management
- Spirit of innovation and sustainable development
- Strong abilities of problem-solving
CURRICULUM
FOUNDATION THEORY
- Principles of Management
- Marketing
- Principles of Economics
- Statistics
- Cross-border E-business Practices
- Big Data Analysis Technology (Python)
MANAGEMENT
- Customer Service and Management
- Content Planning and Management
- New Media Product Design and Project Management
- All-media E-commerce Channel Development and Management
- New Media Operations Management
- Business and Management Communication
- All-media E-commerce Project Management
TECHNOLOGY
- New Media Visual Design
- Short Video Operations Management
- Live Broadcast Operation Management
- Marketing Planning
- Brand Planning and Communication
- Web Design and Production
- New Media Effects Technology
- E-commerce Data Mining and Analysis
- Cloud Computing Technology and Applications
- Cross-border E-commerce Multi-platform Operation
PRACTICE
- Product Development and Brand Planning Practice
- Live Broadcast and Short Video Operations Practice
- All-media E-commerce Promotion Practice
- All-media E-commerce Operation Training
- New Media Product Design and project management Training
DEGREE TO BE CONFERRED
Bachelor of Science in Management
PROFESSIONAL CERTIFICATES
- Professional Skill Level Certificate of New Media operation
- Professional Skill Level Certificate of Live e-commerce
- Professional Skill Level Certificate of E-commerce data analysis
Job opportunities in Internet marketing, brand planning, all-media E-commerce channel promotion, Live Short Video operation, New Media operation, visual marketing designer, customer development and management, and other management positions.