On March 19, 2025, the Art College of Shanghai Zhongqiao Vocational and Technical University welcomed a group of special guests - a delegation of entrepreneurial youth from Puer, Yunnan Province. Under the bridge of cooperation between Shanghai and Yunnan, the youth of the two places went to an art dialogue spanning thousands of miles with intangible heritage as a medium. The young entrepreneurs of Puer, Yunnan set foot on this charming land and came into close contact with the Art College of Shanghai Zhongqiao Vocational and Technical University. This is not only a simple exchange visit, but also the collision and integration of the two cultures, injecting new vitality into each other's development.
Under the warm reception of the School of Art, young entrepreneurs feel a strong artistic atmosphere as soon as they step into the campus. The core of this exchange activity is to experience Jinshan peasant painting, an intangible cultural heritage of Shanghai.
Professor Zhu Xi started from the village of Zhonghong, Fengjing Town, Jinshan District, in the 1960s and 1970s. At that time, a group of farmers skillfully integrated the ancient arts of folk printing and dyeing, embroidery, wood carving, stove murals and so on into their paintings, thus creating this unique art form. It integrates many folk art expression techniques and is a brilliant new seedling bred in the soil of Jiangnan folk art.
Its style is distinct and unique, with romantic imagination, bold artistic exaggeration. The color of the picture is strong and bold, the contrast is strong but wonderful and harmonious, every touch of color seems to jump the vitality of life; The shape is simple, the foolishness hides the skill, is full of the interest of life, describes the production and life scenes, everywhere is filled with a strong local atmosphere, let people can not help but immerse in the simplicity of the beauty.
From the initial bud, to gradually be known by the public, and now become a beautiful business card of Shanghai culture, the development process of Jinshan farmer painting embodies the efforts and love of countless people. In the vivid narration of Professor Zhu Xi, the young entrepreneurs listened with great interest, their eyes were full of curiosity and yearning for this intangible cultural heritage art, and they had a deeper understanding and understanding of Jinshan farmer painting.
When the activity came to an end, the brushes in everyone's hands gradually stopped, but the love and perception of Jinshan farmers' paintings in their hearts continued to spread. This experience is an unforgettable artistic journey for the young entrepreneurs in Puer, Yunnan Province. The unique charm of Jinshan farmer painting has lit a new light for their entrepreneurial road.
Jinshan farmers' paintings contain the love for life, nostalgia for the countryside, and the spirit of bold innovation, which will become the driving force for them to move forward. This exchange activity has also injected new vitality into the inheritance and development of Jinshan farmer painting, and the exchange and collision of different regional cultures have made this intangible cultural heritage art glow more brilliant.
In the future, the cultural friendship between Shanghai and Yunnan will continue to heat up, and the cultural exchanges between Shanghai and Yunnan will be more frequent, jointly contributing to the inheritance and development of culture, so that the intangible cultural heritage of Jinshan farmer's painting will bloom more dazzling light in the long river of The Times.