On March 14, 2025, Liu Lei, director of digital media major of Art College of Shanghai Zhongqiao Vocational and Technical University, led Zeng Xiayu, He Xiang, Wang Xiaobao and other teachers to visit and exchange with one Life Industry Co., Ltd. in order to strengthen school-enterprise cooperation and jointly explore new trends and opportunities in the development of digital media and art design. To open up a new path to promote the professional development and talent training of the School of Art.
In Shanghai Lifetime Industrial Co., LTD., Director Liu Lei and his delegation were warmly received by General manager Liu Tao. The two sides first introduced their respective development concepts and business scopes in detail.
Afterwards, the two sides had an in-depth discussion on the way of cooperation, and Director Liu Lei pointed out that the combination of digital media and cultural and creative products is the key direction of future development. Through digital technology, cultural and creative products can be presented in more diversified forms, and digital media can better promote cultural and creative products and understand consumer needs through social media, online platforms and other channels, so as to achieve accurate customization. Director Liu Lei stressed that both schools and enterprises can carry out in-depth cooperation around the development, design and promotion of cultural and creative products, and jointly explore the innovative application of digital media in the field of cultural and creative.
After the meeting, under the leadership of General manager Liu Tao, Director Liu Lei and his delegation visited the company's product display area and deeply understood the design ideas and market feedback of the company's cultural and creative products. Through this visit and exchange, the two sides reached a preliminary cooperation intention, laying a solid foundation for future school-enterprise cooperation.
