In order to cultivate excellent visual communication professionals, the Art College of Shanghai Zhongqiao Vocational and Technical University has encouraged teachers and students to actively participate in various competitions in recent years, promoting learning through competitions and further enhancing the interest of teachers and students in various competitions, thus making unremitting efforts to improve and explore the cultivation of students' vocational artistic innovation ability. The School of Arts provides high-level teaching resources and professional guidance in cultural and creative design teaching, recommending broad creative spaces and rich exhibition and practical opportunities for students in various competitions.
Zhongqiao Vocational and Technical University is located in Jinshan District, Shanghai. Intangible cultural heritage is a beautiful city card in Jinshan District, especially the renowned Jinshan farmer painter Yu Huxiao. This also provides a valuable learning environment for the art college students' intangible cultural heritage workshop to inherit and promote excellent intangible cultural heritage. Students who love intangible cultural heritage can showcase their knowledge to society. In every project recruitment, teachers mobilize students to actively participate. Over the years, under the careful guidance of their supervisors, students have designed a batch of excellent innovative and creative works of intangible cultural heritage. Winning major awards in various competitions for several consecutive years.
In 2024, the Art College of Shanghai Zhongqiao Vocational and Technical University organized teachers and students to participate in the application for various national intangible cultural heritage innovation and creative design competitions. It is now approaching the end of the year, and the awards of various competitions have been announced one after another. After the evaluation of the competition organizing committee in the first half of the year, the publicity of various works has been concluded. The final winners of the 5th Oriental Creative Star Innovation Design Competition, 2024 China Packaging Creative Design Competition, Hong Kong Digital Art Design Competition, UKDA UK New Concept Design Award, 2024 12th Future Designer NCDA Competition, and Oriental Design Award National College Innovation Design Competition were announced.
Under the guidance and leadership of teachers Zhu Xi and Shen Yuan, undergraduate students Xu Wanting and Li Jiatong in visual communication design at the School of Arts have successfully achieved multiple outstanding results, fully demonstrating the teaching achievements of the Intangible Cultural Heritage University Student Workshop at the School of Arts over the years. This reflects the professional level of the guiding teacher and the students' excellent creative and innovative practical abilities.
The various design competitions mentioned above have attracted top designers and design enthusiasts from all over the country to actively participate. With their unique perspectives, exquisite skills, and unlimited creativity, they have brought a visual and intellectual feast to many competitions. Therefore, it is not easy for our faculty and students to win such awards.
I believe that in the future, there will be more outstanding students from the School of Arts shining on the creative stage of Zhongqiao, bringing more stunning works to the traditional culture of intangible cultural heritage.