On November 20, 2024, Professor Zhang Youjia, Assistant to the School of Art at Shanghai Zhongqiao Vocational and Technical University, Professor Lu Yinyin, Director of Visual Communication Design, Professor Liu Lei, Director of Digital Media Art, and Professor Wang Yiming, Director of Digital Media Art, went to BGC Cultural and Creative Development (Shanghai) Co., Ltd. for a school enterprise cooperation intention exchange. Wang Zhe, General Manager of Binku Culture, Wu Xufeng, Deputy General Manager, and Cao Jie, Project Director, participated in this exchange activity. The purpose of this exchange activity is to promote in-depth cooperation between the two companies in the field of industry education integration, jointly explore the development path of digital exhibition hall design, and share their successful experiences in school enterprise cooperation, industry education integration, talent cultivation, professional construction, and other aspects.
At the exchange meeting, both parties introduced their respective business scopes and development status. Ms. Zhang Youjia, the assistant of industry university research at Shanghai Zhongqiao Vocational and Technical University, introduced the basic situation of Zhongqiao Vocational and Technical University and the School of Art to the leaders of Binku Culture Company. Ms. Lu Yinyin, the director of visual communication design, and Ms. Liu Lei, the director of digital media art, briefly introduced the development status and prospects of their respective majors.
General Manager Wang Zhe of BGC Cultural and Creative Development (Shanghai) Co., Ltd. introduced the company's business scope and past project cases, especially the current development status and prospects in digital exhibition hall design, to the teachers at Shanghai Zhongqiao Vocational and Technical University.
After the meeting, teachers from Shanghai Zhongqiao Vocational and Technical University, led by leaders from BGC Cultural and Creative Development (Shanghai) Co., Ltd., visited the Yangtze River Delta G60 Metaverse Digital Experience Hall located in the company's industrial park. The visit includes six major exhibition halls, including the Prologue Hall, Digital Party Building Hall, Digital Cultural and Museum Hall, Digital Technology Hall, Digital 5D Cinema, and Digital Art Hall.
This school enterprise exchange activity not only enhanced the friendship between the two units, but also provided a broader perspective and ideas for the development of digital exhibition hall design in our school. Both parties expressed their intention to take this exchange as an opportunity to further strengthen cooperation and communication between schools and enterprises. They proposed the idea of building BGC Cultural and Creative Development (Shanghai) Co., Ltd. into an off campus training base for the School of Art at Shanghai Zhongqiao Vocational and Technical University, and actively promoted the signing of a framework agreement for school enterprise cooperation.