Program Features

This major is one the first group of programs and the key construction majors of the university. With the focus on new media, VR/AR technology, digital film and television animation, high-precision 3D printing technology, and mobile phone APP technology in the digital internet era, the major aims to train students' comprehensive ability of both information and communication theory, and digital media technology application and management. This major has 1 Top-Quality Course in Shanghai, and 1 virtual reality VR + holographic laboratory. Cooperated deeply with leading enterprises in Shanghai, students undertake practical projects such as panoramic photography. The 3D works and micro-films produced by students have won many awards in the virtual reality VR competition of the National Vocational Skills Competition, the Longding Cup of the National Digital Production Competition, and the 7th National University Digital Art Design Competition. This major has conducted exchange visits with universities in Taiwan Province and cooperated with Japanese universities to open a 2+1+2 master's program.

Program Objects

The aim of the program is to train all-round development of the students with good humanistic, artistic, and aesthetic, adapt to the development of the digital era, have a broader vision and effective communication skills, equip with the basic knowledge, theories and methods of making creative digital production and related software and hardware tools, and be able to carry out practice of developing, producing and managing in media and cultural industry related fields, including digital film and television technology, new media production, VR virtual reality, and digital media software.

Main Courses

The main courses include painting basics, graphic design (AI+PS), film and television editing and synthesis, digital performance techniques, web page comprehensive design, photography and video technology, VR virtual reality technology, computer 3D modeling, online game development, etc.

Certificates

1+X certificate, multimedia design and production (advanced), 3D digital application engineer, JAVA programmer (advanced), software testing (advanced), multimedia software producer (advanced), advertising design (advanced), VR production (advanced), video editing (advanced).

Career Prospects

The targeted employers are mainly engaged in the design, editing and production of online print media, two-dimensional and three-dimensional animation, VR virtual reality, digital film and television, games and interactive works, and the application and development of digital media technology in the digital creative and related industries.