In order to implement the Implementation Plan for National Vocational Education Reform and the Opinions on Deepening the Construction and Reform of Modern Vocational Education System, accelerate the improvement of the modern vocational education system, and promote resource sharing among various overseas Chinese connectivity alliance units. On December 22, 2023, the Haier Smart Home Leader · Overseas Chinese Cup Creative Marketing Skills Competition, sponsored by the Haier Smart Home Leader brand, Shanghai Overseas Chinese Vocational and Technical University, and the Overseas Chinese Communication School Alliance, and organized by the Youth League Committee of Shanghai Overseas Chinese Vocational and Technical University and the School of Information Engineering of Shanghai Overseas Chinese Vocational and Technical University, was grandly opened in the presentation hall of the Image and Text Information Building of Shanghai Overseas Chinese Vocational and Technical University.
Guests attending the opening ceremony include Guan Yanyan, Deputy Secretary of the Party Committee and Vice President of Shanghai Zhongqiao Vocational and Technical University, Zhao Xin, Dean of the School of Information Engineering, Wei Peng, Director of the Office of Industry Education Integration, Dai Hongmei, Vice Dean of the School of Arts, Zhang Xiaoshan, Deputy Secretary of the School Youth League Committee, Tang Bin, Deputy Secretary of the Party Branch of the School of Information Engineering, Zhang Dan, General Manager of Haier Zhijia China, Wang Guohua, Brand Director of Haier Zhijia China, Zhang Mingxiang, Procurement and Sales Director of Haier Zhijia China, Ren Xiaobo, Director of the New Model of Haier Zhijia China, He Qi, Director of Shanghai Government and Enterprise Users of Haier Zhijia, Ma Yue, Minister of Human Resources of Haier Zhijia Shanghai, and Ma Yue, Director of Haier Zhijia China. Lin Weiyun, the Director of Shanghai Leader, Wei Gang Wei, the Online General Manager of Shanghai Dayu Electrical Equipment Co., Ltd., Wang Chaojun, the Chairman of the Fate Association (Shanghai) Co., Ltd., Gong Xiaolei, the General Manager of Qianjin Yixiang, Wang Ye, the Executive Director of Huax Industrial Co., Ltd., as well as over 200 teachers, student representatives, and contestants present at the event.
Speech by Guan Yanyan, Vice President of Overseas Chinese University
At the opening ceremony, Guan Yanyan, Deputy Secretary of the Party Committee and Vice President of the university, took the stage to deliver a speech and stated that Overseas Chinese University and the Overseas Chinese Communication School Alliance have always focused on cultivating innovative talents and promoting social development, committed to providing students with broad innovation space and development opportunities. The Haier Smart Home Leader · Overseas Chinese Cup Creative Marketing Skills Competition is aimed at promoting the development of innovation and marketing, and providing a stage for contestants to showcase themselves. We look forward to enhancing students' understanding of brand marketing, strengthening their video creation and live streaming marketing abilities, and showcasing the uplifting spirit of overseas Chinese students through this Creative Marketing Skills Competition. I look forward to the active participation and hard work of all contestants. I believe that in future competitions, I will be able to showcase my creativity and talent.
Speech by Zhang Dan, General Manager of Haier Smart Home China
Subsequently, Zhang Dan, General Manager of Haier Smart Home China, delivered a speech and gave a brand promotion, introducing Haier's brand, corporate development history, and corporate culture. As a world leading home appliance brand, Haier Smart Home has always been committed to innovation and development, always putting user needs and experiences first. As the Z-era brand of Haier Smart Home in the home appliance field, the Leader brand has become a model in the industry with its outstanding quality and innovative ability. Continuous innovation in design and development, as well as outstanding performance in market promotion and user service, has won the praise and trust of countless users. Zhang Dan encourages every participant to express themselves creatively, showcase their expertise with skills, enhance their professional competence in new media, and help promote the brand's image. Whether it's from the perspective of video creative production, brand promotion, or product design, user experience, etc., we are looking forward to the exciting display of the contestants. I hope this competition can provide a learning and growth platform for all participants, allowing them to continuously improve their professional abilities and competitiveness through the competition, showcase their unique creativity and marketing ideas, dare to challenge tradition, and have the courage to break through.
Speech by student representatives
Zhang Xiaoshan, Deputy Secretary of the Youth League Committee of China Overseas Chinese University, awarded the Campus Ambassador Certificate
Ren Xiaobo, Director of the New Leader Model at Haier Smart Home China, awarded the Campus Ambassador Certificate
Currently, the global market is constantly changing, consumer demand is constantly changing, and brand competition is becoming increasingly fierce. In this context, creative marketing has become the key for enterprises to stand out. For universities, cultivating outstanding talents with innovative thinking and creative marketing abilities is an inevitable choice to adapt to the development of the times.
Qiaotong is in the prime of his youth. When dreams are tempered by fire, courage and faith will illuminate the path for makers to move forward. The hosting of this competition will gather many outstanding talents, bringing infinite creativity and surprises. Haier Smart Home hopes that new makers can constantly surpass themselves while pursuing their dreams, and achieve a better tomorrow. Through this competition, Haier Zhijia Leader brand and Shanghai Zhongqiao Vocational and Technical University will jointly create a new innovative talent training model of promoting education through competition, integrating competition and teaching that integrates competition and teaching resources, competition and teaching processes, competition and teaching evaluations, and competition and teaching abilities. We will jointly build a campus creative marketing training base, and in the future, we will cultivate more high-quality skilled talents with excellent creative marketing abilities, Promote innovation and development in the industry, and open a new chapter in the integration of industry and education between Overseas Chinese University and Haier Smart Home.