On November 6th, the list of winners for the 2023 Salute Narati Xinjiang Local Cultural and Tourism Theme Design Competition, the theme design competition of the 4th Oriental Creative Star Design Competition, was officially announced. The work of Zhu Yijun, a 21 digital media expert under the guidance of Liu Huxia from the School of Information Engineering, won the bronze award in the cultural and creative design category.
Introduction to the competition
Dongfang Creative Star has been approved by the International Economic and Technological Cooperation Center of the Ministry of Industry and Information Technology. The Narati Scenic Area Management Committee adheres to the concept of innovative development, promotes the transformation of local tourism and cultural industries, and assists in the revitalization of beautiful rural areas. It deeply cultivates the concept of cultural nourishment in Xinjiang, delves into the connotation of grassland culture, and strives to create a unique cultural memory and logo for Xinjiang in the new era, building a new business model of animation+tourism cross-border development, Take a new path of integrating tourism and innovation for development. Deeply implement the spirit of the Ministry of Culture and Tourism's Notice on Promoting the Deep Integration and Development of Intangible Cultural Heritage and Tourism and the Opinions on Promoting the High Quality Development of Digital Culture Industry, promote the high-quality development of natural and cultural formats in Nalati National Tourism Resort, and explore Xinjiang's local intangible cultural characteristics through design forms, Display the local cultural and tourism resources of Xinjiang with innovative cultural and creative products and solutions that are representative of the region. We will hold the 2023 Galati Xinjiang Local Culture and Tourism Theme Design Competition.
Introduction to Works
Use the name Gulimai to name it. The origin is that Guli is Uyghur, which means flower. Most describe women in Xinjiang, and baa means sheep. The design concept of the image IP and derivative products of Gulimai is based on natural beauty and cultural characteristics, emphasizing environmental protection concepts, combining creativity and practicality, and providing tourists with a unique tourism souvenir.
By integrating the natural beauty, culture, and distinctive elements of Narati, the anime image IP and derivative Gulimai have been created. The image of Gulimai originated from the characteristic animal sheep in Xinjiang and was then anthropomorphized. According to the basic image of the sheep, the elegant sheep girl is dressed in Xinjiang's unique Uyghur clothing, with a hat with Nalati's distinctive pattern on her head. The color scheme adopts a bright red color, which forms a contrast with the beige skirt it is wearing, while combining with the Xinjiang intangible cultural heritage qin plucking plucker, appearing lively and cute. Through this anime image IP, distinctive products such as canvas bag keychains have been derived.
The creative design concept of the School of Information Engineering should be centered around innovation, using design as a means and information technology as a carrier, pursuing the perfect combination of technology and art, and committed to cultivating high-quality information talents with innovative spirit and practical ability. Emphasize innovation, constantly explore new technologies and methods to meet the needs of society and the market.
